Montreal, May 30, 2008 – This week, the certified management accountants (CMA) launched a brand new media campaign whose theme is “creative accountants.”
“We have to take back the word ‘creative,’ which is central to the training and role of CMAs and associate it in a positive way with our profession,” says Richard Désy, FCMA, President of the Bureau of the CMA Order. “In other words, we must remind people of the true meaning of the word ‘creative’ when talking about accountants, who are in fact asked to show imagination, boldness and innovation in order to ensure the growth of companies.”
Accordingly, the goal of this campaign is to challenge the stereotype that associates creativity and accounting with fraudulent practices. Why are the practices that gave us the Enron and Norbourg scandals called “creative,” when they were really just criminal behavior? That is the question CMAs are asking.
According to Richard Désy, creativity is probably the most important ingredient for success in today’s business world. Many leaders and famous authors also acknowledge that we are leaving the information era for a conceptual era and see the class of creative managers reaching the top. “CMAs think that it is now time to change the perception in recent years that accounting and creativity are connected with financial scandals.”
To launch their campaign and capture the public’s imagination, CMAs will broadcast a public service announcement on television and the radio. This public service announcement will be followed by advertisements that will show how the distinctive expertise of CMAs makes them creative accountants who play a key role in all organizations.
The Ordre des comptables en management accrédités du Québec, which has more than 8,800 members and candidates to the profession, provides leadership to the CMA profession through the enforcement of high standards intended to enhance the performance of organizations. CMAs create value within organizations through an integrated and systematic approach to strategic and financial management.
Visit the Creative Accountants Web site or click here for an interview (in French) with François Renauld, FCMA, President and Executive Director of the Quebec CMA Order, broadcast on Canal Argent.
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Source : Quebec CMA Order
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Quebec CMA Order
514 849-1155 or 1 800 263-5390
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