Never forget, SPAM is not Marketing.
Email marketing should be a way to listen to your customers and help solve their problems. Pushing random messages is not the way to go. You need to focus on what the customer needs and wants.
Potential clients often need that extra nudge. We all procrastinate, thinking we’ll buy that product tomorrow or after summer. Yet, those promises are usually empty. Marketers must provide that gentle push needed to make customers act.
Leads are often swamped with tasks and decisions. They may recognize their issues but still need help taking the necessary steps. Craft your newsletters to reflect this understanding and get right to the point. Empathy and directness can help drive sales.
Here are some tips on avoiding spammy tactics and focusing on real marketing:
- Use clear “From” Information: Your emails should clearly state who they are from.
- Email Authentication: Make sure your emails are authenticated to avoid spam folders.
- Unsubscribe Button: Always include an option for recipients to easily unsubscribe.
- Clean Email List: Regularly update and clean your email list.
- Avoid Link Shorteners: Don’t use link shorteners as they are often linked with spam.
- Text-to-Image Ratio: Maintain a balance between text and images.
- Personalize Emails: Tailor your emails to individual recipients.
- Attachments: Send attachments that are appropriate in size.
- Comply with Rules: Follow all email marketing rules and regulations.
Remember, customers are driven by emotions which they justify logically later. Your emails should touch their emotions to be effective. This approach is less about making hard sells and more about building relationships and trust. This will ultimately lead to better engagement and sales.
5 Magic Words You Should Always Use in Your Sales Emails
You, Personal Tone
Using “you” in emails makes the message feel personal and directed at the reader. This word connects directly to the recipient’s feelings, making them feel special and understood. People react positively to personal messages, so avoid generic phrases. Make each subscriber feel like the email was tailored just for them.
Examples of subject lines:
- Techniques to Improve Your Business
- Tips for Improving Your Family’s Life
- Would You Like to Change Your Life?
Examples of calls to action:
- Click here to learn more about this fantastic system.
- Your family will love this gift for sure.
- Click here for more information.
- You will benefit from all these bonuses and get a 20% discount.
New
People love discovering new things. Using the word “new” captures attention because it sparks curiosity and excitement. Humans are naturally curious and want to explore new ways to improve their lives.
Examples of subject lines:
- New System That Guarantees a 250% Return on Your Sales
- New Program to Lose Weight in 30 Days
- New Product to Clean Your House Faster and Easier
- A New Release, the Only One in the Market
Free
The word “free” is incredibly powerful. It catches attention and drives action. Offering something for free can build trust and add value. However, ensure that even your free offerings are of high quality to maintain a positive brand image.
Examples of subject lines:
- No Cost Training Program
- You’re Not Going to Pay a Penny
- This Won’t Cost You Anything if You Act Now
- No Charge, We Pay for You. Risk 0.
Now
Creating a sense of urgency with “now” pushes potential customers to act immediately. Without urgency, people tend to procrastinate, which often means they won’t take any action at all.
Examples of calls to action:
- Don’t Miss Your Copy and Click NOW
- Download Your Report NOW by Clicking Here
- Download Your Gift by Clicking Here
- Click Now if You Don’t Want to Lose Your Place
Guaranteed
Everyone fears loss and risk. Giving a guarantee can reduce this fear and encourage people to act. Offering a money-back guarantee or a risk-free trial can be very persuasive.
Examples of calls to action:
- 60-Day Refund Guarantee—Just Ask for Your Money Back
- No Risk to You, We Pay You Everything
- You Have 60 Days to Test It for Free
- You Can Return It Without Obligation
- Ask for Information Without Compromise, Zero Risk
Ending Thoughts
Communicating effectively in sales emails calls for a focus on emotions. Readers respond more to emotional appeals than to logical ones initially. Grabbing their emotions can lead them to take action. People tend to justify their emotional purchases with reason later. Be sure to highlight the feelings you want to provoke, making your words powerful and compelling.
