The grand opening is a special even and should feel like a party, not like an obligation. The type of party where you will catch yourself wondering how all these people found about your event. But, how can you go from average opening to a spectacular one?
Keep in mind that this type of event will significantly affect your business and attract new customers. However, you have to go through two main phases to achieve a grand opening. The first one would be to raise the hype, while the other one is to promote your brand.
Therefore, we are going to share with you some grand opening event ideas and help you boost your business.
Let’s be honest, people love free stuff, and grand opening giveaway on social media can help you attract their attention and further put your business on display.On the other hand, you can find a couple of other local businesses in the neighborhood to complement your brand.
You can ask them to provide products for your event on social media and gain free marketing. If the company is already established on the market, it probably already has the followers you can benefit from, on and off the web.Besides the products, you plan to include in a giveaway, make sure to add a personal note, so that lucky winner feels special and honored.
Offer branded treats
When it comes to raising awareness, it’s not only about spreading the news about your grand opening, but also targeting every potential customer. For instance, if you are planning to open a coffee shop, then you can prepare small wrapped treats, with the date and logo printed on the label.
However, to target particular customers, you can visit some public events, or the town’s market to share your free stuff. This will provide you exposure and get people familiar with your brand or services.
You can find a vendor event that boosts the interest of people living in your town, area, or neighborhood. In this case, you could rent a booth space and bring with you a small collection of products you are planning to sell.
On the other hand, you could decorate the booth with a custom table cloth that features your logo, date of the grand opening, and address. When you sell products, make sure to place them into a promotional bag, along with the promotional stickers.
You could also add on stickers a social media account, website, and brand name.
You probably noticed that a lot of coffee shops and small businesses have a particular wall dedicated to community events. In that case, you can post your grand opening flyers to advertise your event.
You should pay special attention to design, to ensure they stand out from the competition and attract attention. On the other hand, you can publish a small promotional video on social media and share it with your followers. You should never underestimate the impact of social media on our culture since it has become an integral part of our lives.
Partner with a local charity
If you want to gain exposure, then partnering with a local charity is a great way to attract additional attention. In this case, you aren’t only focusing on profit but helping others as well. In fact, you should choose a charity that means something to you, instead of just picking the first one you come across.Be aware that people love passion, and if you are passionate enough to help others, then they will spread the word around your town.