In the last couple of years, advertising methods have changed significantly; now you can literally explore thousands of ways to promote your business. The Internet alone offers you many of these, with plenty of options, such as banners, videos, sponsored websites, and many others.
However, to implement great advertising techniques, you need to have a pronounced sense for marketing, while following the market’s trends. On the other hand, if you aren’t skilled enough while applying these techniques, it can lead to the failure of your marketing campaign.
Therefore, here are common types of advertising techniques, which can help you boost your business.
Repetition is a simple yet efficient method used to increase awareness and customer’s memory. Even if you use other innovative techniques, where you mention products or name of the company, combined with sound and picture, can help you promote your brand further.
The typical example is television since it allows the advertiser to use repetition. However, to use this type of promotion is rather expensive; therefore, you must ensure the success of your marketing campaign. On the other hand, even if the advertisement doesn’t explain what this product does, the viewers and potential customers will remember its name.
Come up with individual claims related to a product
Once you advertise a particular product, you promote its features or make specific claims about its efficiency. In this case, you can successfully inform and educate clients, as well as develop particular expectations in buyers.
Claims can state various things, such as “low price” or “locally grown.” As you can see, they create a bit of hype, like calling organic juice “high in vitamin C” or labeling children’s toys “loved by all kids.” These types of statements are designed to grab customer’s attention and hopefully help you close the deal.
However, you must be careful and avoid exaggerations because they can lead you to false pretention and maybe create legal issues.
Association with customers
If you associate your services, products, or company name with a famous person, powerful emotion, or catchy jungle, you can create a strong psychological or emotional connection to customers. For example, companies that manufacture sports equipment usually hire famous and successful athletes to promote their brand.
Also, cosmetic and makeup companies tend to connect their products with celebrities to represent their products. For that reason, this type of advertisement tends to create a strong emotional response in customers, since they are more likely to but a product that has a celebrity name linked to it.
Bandwagon technique is focused on selling a product or a service to others by claiming that others as using it as well, so they should join the wagon, or in this case, crowd. On top of that, this type of advertising technique states that customers will feel left out if they don’t purchase a particular product.
For that reason, advertisements are connected to highly valued ideas, which will evoke an instant appeal in clients and make then buy their goods or hire their services. For example, if you have a statement like “America loves,” then you will directly link a product with patriotism and create a positive response.
People love free stuff, and any time they get to receive a reward for buying your products, it creates excitement and encourages them to keep shopping. However, a reward can be many things. For example, you can offer coupons, discount codes, small gifts, and so on.When you attract their attention with free stuff or reward their trust, it will make your promotion successful and eventually help you boost your profit.